WSP – Präsenz Style Guide
Brand
Brand Identity
Expertise
- Nahbarkeit und Umsetzungskompetenz
- Attraktivität und Transparenz in Stil und Ansprache
- bedürfnisorientierte Lösungen für die Zielgruppe
- Lösungsansätze für Soziale Medien
Character
- friendly, helpful
- expert
- supportive & competent
- your goals are my goals
Color Palette
Primary Color
Primary silver
Primary dark
Primary King
Primary Purple
Secondary Color
Secondary Steel
Secondary Rose
Secondary Plum
Secondary Lavender
Heading Text Color
Body Text Color
Link
Bold
Quote
Shadow Light
Shadow Dark
Neutral Dark 01
Neutral Dark 02
Neutral
Neutral Light 01
Neutral Light 02
Typography
H1 Headline and Container for main Keyword
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H2 Headline: Structures Content (visual and textual)
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- Comments module - the title
- Email Opt-in module – title
- Call to Action module - title
H3 Headline: Structures Content (visual and textual)
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- Circle Counter module - the title
H4 Headline
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- Blurb module – title
- Countdown Timer module – title
H5 Headline
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H6 Headline
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Quote
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Lists
- Bullet List
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- Ordered List
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Link